Who are Hoka?

Their name literally means to fly over the earth, and you will feel like you’re flying when you run in Hoka. They are known for their supreme cushioning which prevents injury and softens impact and through the technologies they use running is made easier. 

One for the road...

Hoka use a cushioned midsole to mimic marshmallow softness with a meta-rocker to act as the wheels to drive you forward and their Active Foot Frame to hold you stable. They have introduced the Carbon footplate into some models for speed hunters and the J-FrameTM for those that need extra stability. Wear the Clifton for a smooth and light ride or the Arahi for stability without limits.  For a faster feel, go for the Mach 4 to train every day and launch yourself from the start line in the Carbon X and Carbon Rocket

Shop Hoka road

For off-road adventurers

The Challenger ATR will take you comfortably from the road to the trail, cushioning you on the hard surfaces and giving you traction on the trail.  For more technical surfaces and superior grip take the Speedgoat out for a spin or rely on the Torrent for a responsive, nimble ride. 

Shop Hoka off-road

Going green

Hoka’s footwear is manufactured with a focus on constantly developing materials which do not reduce quality while being mindful of the end of its lifecycle. A key material being used in the construction of many models is Unifi Repreve which is the world’s number one recycled performance fibre made of recycled polyester which is derived from recycled plastic bottles.