Helen Alford
Career Journey
- 2018: Started at U&R as a Part-Time Sales Assistant
- 2019: Moved to Full-Time Sales Assistant
- 2021: Moved to Assistant Store Manager
What’s your favourite thing about U&R?
I love how friendly everyone is, and getting to spend all day talking about running!
Favourite event and why?
I ran the London Marathon in 2021, which was an amazing experience!
What’s your favourite thing about working in the running industry?
Keeping up-to-date with all the latest shoe releases – watching how shoes change over time is really insightful
What are 3 words you’d use to describe U&R?
Friendly, knowledgable and inspiring.
What do you enjoy most about your role?
It's pretty varied – one day I can be serving a customer who's kitting up for an ultramarathon and the next I can be organising an event with one of brand reps
What are you passionate about?
Running is the obvious choice here... but I also love history.
More Posts
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![Dan Cheeseman]()
Dan Cheeseman
I love the friendly environment of Up & Running, the community we have with our staff and customers is brilliant!
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![Helen Alford]()
Helen Alford
I love how varied it is at Up & Running. I can go from kitting out a customer for an upcoming race one day, to organising demo event the next! ...
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